When it comes to colors, people accept their use in branding if they take them to be appropriate. Actually, tough marketing initiatives can be overcome if people relied on colors more. Even though there are fields which do not find it hard to market themselves, it is not the same with insurance companies and visual branding can save the day. In insurance buying, many people invest because they are afraid of their lives being disturbed by perils out of their control and those they cannot predict.
Even though there is a significant number of people investing in insurance, many hate spending money on paying the premium. Therefore, those who specialize in insurance selling should make their customers feel stable and able to trust. You will not get people to trust that you feel real sympathy and empathy for them through a logo or even a slogan. Insurance ventures which are serious about getting more customers should make use of color to win more clients. For sales which have stagnated, the color will do well in pushing the numbers up.
The color a particular company decides to use in logo creation will determine how the public will feel about the company. With red, energy and strength emotions will be evoked because it is a screaming color but it can also make the company look aggressive and defiance. Yellow will tell the public that the company is confident and creative and it is also a screaming color. Using blue on company logo is associated with trust, intelligence, and even calmness. By using green, the public will get a sense that the company is peaceful and reassuring and also committed to environmental conservation.
Orange color shows security and warmth but to some, it will mean frustration and immaturity. With insurance companies having a good grasp on how colors are interpreted in psychology, they will make sound choices when it comes to branding. Once insurers understand that the big part of their clients goes for insurance because it is afraid of traumatic and catastrophic event happening in their lives then color selection will be done accordingly. Insurers should also bear in mind the large percentage of the population dislikes insurers. Therefore, green and blue are the best choices in logo creation in this field because it instills a sense or trust as well as reassurance to the population. Nevertheless, this is not a cause to steer clear of the other colors. Selecting gray to go up in the logo will bring texture in it and yellow will attract potential customers without evoking the feeling of being overwhelmed.