Guide to Marketing using Business Cards
Business cards contain necessary information of a company, these include information on, telephone number, email address, street address and the company’s website.
The following are the ways in which a company can market its business cards. Businesses need to first emphasize on the services and products that they offer on the cards. In addition, companies need to ensure that they have included enough information of the services that they offer, since the details will give prospect clients a hint of the services that the company offers. Business people need to exercise caution when including words in the cards since cards with too much words tend to be unattractive to clients. For a better look of the cards, you need to consult a graphic designer who will make authentic and attractive business cards.
Furthermore, one need to clearly explain in the cards the reason why prospects need to choose the company as their preferred choice. To win the trust of the prospects, you need to ensure that you offer best prices and reliable products that are of good quality. In addition , companies can decide to offer free consultation, giveaways or even offer products at amazingly low prices, this aims at enticing prospects into making the company as their first priority. The services and gifts offered to the clients need to have a positive impact on the purchasing power of the prospects.
Other marketing strategies that companies can adopt include paying entertainment spots to let them place their cards near the entrance or checkouts for people entering or leaving the joint to pick for free, stick some of the business cards on the university advertisements boards as well as paying university students to issue the cards to different people around and even outside of campus. Companies can also partner with accommodation centers to place the cards at the hotel rooms for guests to see and read them and place the cards at the entrance of local homes.
Other ways of marketing a business using busies cards include the following, giving the cards to family members and friends to issue them to other people, hiring people to hand out the cards in the city or any place with high traffic, issuing people with more than one business card so that they can give the additional one to their friends, advertise the business cards in different social networking sites, as well as partner with the local taxi to issue their passengers with the cards when they board them.