Some Considerations in Packaging Your Product.
If you are a business owner, it is important that you have a good packaging design; here are some of the best tips in designing your product packaging.
The number one consideration when designing packaging is your audience. If you have products to sell, make sure you know who are the people who would want to buy your product. Some examples of target audience are older women who love to garden, or middle aged men who love to engage in DIY projects. By knowing whom you would sell your products to, you can make your package design decision easier.
If you put the benefits of using your product in your packaging then it will have selling power. You should focus your packaging to show how easy to use the products or, if you are selling food items, how good it tastes.
Consider multiple package designs. You can print out a few designs and set them out next to each other and see what catches your eye first. Involve your family and your friends in the testing. Involving others is good because you and your customers may have different tastes. Testing is important.
Product cost should influence product packaging design. Don’t overdesign for a low price point product. Overdesigning a low priced product will give you additional and unnecessary costs.
With due diligence, check out the place in the store where your product will be displayed and check out the products beside it. If you want your products to be displayed in a certain store, check out your comopetition’s packaging. This knowledge can help you rise above them.
Don’t make your packaging overly unique or unusual that stores would not want to display it because it doesn’t stand correctly or it cannot easily be stocked. Consider how the store will get your product on the shelf so that it will be easier for them to display it which can translate into better sales for you.
The packaging materials is also important; will your use bag, box, plastic, or paper. Price determines the material to use. Don’t add too much to the cost because of the material you use for your product package.
It is important that if you have many products, you have a consistent brand. Brand consistency is important if you want to command attention to your product on the shelves. Attention of buyers can be caught if you have more than 1 product. If you have more attention then you will have more sales.
Think of your package as a shelf billboard. The benefits should be shown in the packaging so there should be enough room for this. You can display the features and benefits if you have a large package. Selling copies and photos can be added to small products.
If you are not confident in your abilities to package your product, then you can use the services of a professional product packaging company